Portfolio · Kenzo Aaron Dela Cruz

I build the Revenue Engines behind 7-figure companies.

Your expensive tools shouldn't require manual labor. I deploy systems — using HubSpot, and Make — that automate the busywork, sanitize your data, and ensure no lead ever falls through the cracks.
See My Past Projects
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Specialty
B2B Service & SaaS Ops
Based In
Manila · Working Globally
Stack
HubSpot · Make
Operator · Manila
Kenzo
Operations Architect
Hi, I'm Kenzo

Tools aren't
the problem.
The wiring is.

It's not a software problem — it's just growing pains.
It happens to the best companies: You buy powerful tools like HubSpot or Salesforce, but your team is still manually copying and pasting data. Leads slip through the cracks, and everyone ends up frustrated.
I help teams clean up the mess. I look at how your business runs, then I connect your tools so they actually talk to each other. My goal is simple: make your operations faster, easier, and a lot less stressful.
I'm based in Manila, helping business owners around the world sleep a little better at night.
Past Projects

Bottleneck. Architecture. Result.

Every engagement follows the same shape. Find where the business is bleeding time, design the system that stops the bleed, hand it over documented. Here's what that looks like in practice.
Targeting
Founders scaling an education & media brand
Course buyers inside Kajabi, community members inside Skool, and prospect lists in HubSpot — three tools, three disconnected views of the same human.
01Targeting
Three source-of-truths. Zero source of truth.
Every tool held a fragment of the customer — Kajabi knew who bought, Skool knew who showed up, HubSpot knew who to sell to next. No system knew all three.
02The Pain
The team was a human integration.
Upgrades were missed. Community drop-offs went unnoticed for weeks. The founder was copy-pasting emails into spreadsheets on Sundays to see who was slipping.
03The Architecture
One trigger-based sync across three platforms.
01
Ingestion
Kajabi purchase & Skool join events normalized through Zapier into HubSpot contact updates.
02
The Journey
Lifecycle stages mapped end-to-end — Lead → Student → Active Community → Alumni — with automatic transitions on real-world signals.
03
Segmentation
Custom properties for course progress, last-active-in-community, and upsell readiness — so marketing could finally segment by behavior, not guesses.
04The Result
The founder stopped being the integration.
Targeting
Every student has one timeline — from first course click to last community post — visible in HubSpot.
Clarity
Marketing stopped emailing churned members. Sales stopped pitching active customers the same offer twice.
Retention
Inactive-community alerts fire at day 14 — the team can intervene before a student silently leaves.
Scope6-week build
RoleSole architect & builder
Kajabi
Skool
HubSpot
Zapier
Targeting
A growing B2B brand with direct-to-consumer volume
Outbound leads tracked in Notion databases. Shopify orders sat in a separate world. Nothing talked to anything.
01The Bottleneck
Notion was a CRM in name only.
Leads, deals, and pipeline status lived in databases a human had to update. No automation, no triggers, no visibility into what happened after the first touch.
02The Pain
Outbound replied. Nobody knew.
Instantly.ai campaigns produced responses that sat unnoticed. Shopify customers who should have been upsold were never crossed against the B2B pipeline. Deals decayed by default.
03The Architecture
One pipeline. Two channels in. Zero manual paste.
01
Ingestion
Full Notion database migration into HubSpot — deals, contacts, activity history — with field-by-field property mapping.
02
The Journey
Instantly.ai reply events wired to create-or-update contacts in HubSpot; Shopify order events routed to the same contact record for full-picture visibility.
03
Segmentation
B2B leads, repeat customers, and high-value Shopify accounts split into distinct pipelines with their own stages and SLAs.
04The Result
One inbox. One pipeline. One operator in control.
Targeting
Sales opens HubSpot and sees every thread, every order, every reply in one contact view.
Clarity
Pipeline stages map to real-world signals — a reply moves a deal, a repeat order flags a B2B upsell.
Retention
No outbound reply goes unseen for more than 15 minutes. Shopify churn signals trigger rescue tasks automatically.
ScopeMigration + Integration
RoleSole architect & builder
Notion
HubSpot
Instantly.ai
Shopify
Weapons of choice

The tools I reach for.

I don't believe in shiny-object syndrome. I use the tools that scale with your business and play nicely together. Everything below I've deployed in production, documented, and handed over.
HubSpot
CRM · Marketing · Lifecycle
Make.com
Visual automation · multi-step scenarios
Zapier
Fast integrations · event routing
Jira
Engineering intake · project flow
Monday.com
Engineering intake · project flow
Next Up
Instantly.ai
Outbound email at scale
Next Up
n8n
Self-hosted workflows
The stack matters less than the wiring. Whatever lives in your ops today, I'll audit it first — and only recommend a swap when the business case is obvious.
One more system, one less headache

Let's build a system that runs without you.

Volume breaks weak systems. I build the infrastructure to handle the scale — then hand you the keys.
Contact Us
30-minute Blueprint Call · No pitch deck · No pressure.